Greg Spalenka, Founder of Artist As Brand® started his award winning career as an artist after graduating from Art Center College of Design, Pasadena, California in 1982. Moving to New York City he began a twenty eight year journey illustrating for America’s most prominent publishers of books, magazines, and newspapers.
As a concept designer he has worked on feature CG animated and live action films such as The Ant Bully, The Golden Compass, The Voyage of the Dawn Treader and the 2013 release of Escape From Planet Earth.
In addition to gallery exhibitions, Spalenka has created or aligned with companies to manufacture limited editions of his art as books, printed items, music, jewelry, and other products. Titan Publishers in London is producing a retrospective book on his career in 2013.
Spalenka also teaches, lectures and conducts workshops at colleges, universities, art institutions around the country and abroad. Exhibiting at the San Diego Comic Convention for the last twenty years inspired some of the principles now taught in the Artist As Brand™ workshops. He calls it “… the class I wished I had when I was going to school. It is an intensive hands on approach to creative transformation and income sustainability. The goal is to empower the artist entrepreneur inside you!”
What do you wish you had known earlier in your career?
I wish I had known about the Artist As Brand principles I teach today. There was no internet at that time which would have made any high tech promotion impossible but the fact that you could build a collector base from your own productions would have been empowering to know. Also connecting everything to your heart instead of just a skill set would have helped me understand the dangers of burnout.
What’s one thing your students will take away from your workshop?
Everyone will create a new individually designed approach to their art careers that is founded in the love of what they do and given tools to accomplish it.
Greg will be teaching his Artist As Brand workshop on March 22-24, 2013.
Enrollment opens on Oct 15!
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